Brainworks Software, the leading provider of newspaper advertising, ad tracking and circulation systems across North America has announced that the Janesville Gazette, Janesville, WI has selected Brainworks to provide them with a modern advertising and CRM solution.
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The family-owned Janesville Gazette, is a daily newspaper with circulation of 20,998. Janesville Gazette is owned by Bliss Communications which operates newspapers, radio stations and websites in Wisconsin and Illinois. Bliss Communication has been owned by the Bliss family for more than 100 years.
The Gazette is turning to Brainworks’ unique Advertising toolset and comprehensive functionality to facilitate dynamic reporting, classified, display, preprint and digital advertising order entry. It is important to Bliss that they have the ability to cross-sell across multiple publications without having to re-key information into disparate systems.
“By implementing Brainworks, we believe that we can take our company to the next level of growth, efficiency and profitability” said Mary Jo Villa, VP of Strategic Operations for Bliss Communications, Inc. “Our goal is to increase productivity and automate processes to drive efficiencies and increase time spent on driving revenue.”
“We are thrilled to have The Gazette as a customer. We are confident that our software will provide them with the tools they need to face the changing media landscape” stated John Barry, Founder of Brainworks. “Our goal is to help the Gazette solve their business problems while creating a more effective way to manage advertising operations.”
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer, visit our website at www.brainworks.com or call us at (800) 755-1111