This is a great story. A publishing mogul leaves his “plush NYC offices and media recognition … to take the helm of a Midwest newspaper company fresh out of Chapter 11 … cost-cutting, layoffs, and union battles,” and turns it completely around. Along the way, Mike Klingensmith, a 30-year career veteran at Time, Inc. with top executive credentials,helps his hometown Twin Cities’ Star Tribune bring about steady increases in circulation, produce newly designed print and web products, and provide profit sharing checks to all full time staffers while embracing the multi-platform delivery model of the 21st century.
“The greatest challenge is to defeat the conventional wisdom that newspapers are a dying medium,” Klingensmith said. “We have to remake the storyline, to point out the tremendous resource that we have with our newsrooms and the opportunities that digital distribution affords us to leverage that strength. In our market, we’ve been able to demonstrate that there is a lot of life left in the business, because all of our consumer usage numbers are up — both in print and in digital.”
Through numerous changes, in marketing, production and philosophy, to name a few, this is a case study in how a news organization can adapt to modern market realities and and succeed, proving that the news business is still very much alive.
Read full article: http://goo.gl/1b5s0