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This is a great story. A publishing mogul leaves his “plush NYC offices and media recognition … to take the helm of a Midwest newspaper company fresh out of Chapter 11 … cost-cutting, layoffs, and union battles,” and turns it completely around. Along the way, Mike Klingensmith, a 30-year career veteran at Time, Inc. with top executive credentials,helps his hometown Twin Cities’ Star Tribune bring about steady increases in circulation, produce newly designed print and web products, and provide profit sharing checks to all full time staffers while embracing the multi-platform delivery model of the 21st century.
“The greatest challenge is to defeat the conventional wisdom that newspapers are a dying medium,” Klingensmith said. “We have to remake the storyline, to point out the tremendous resource that we have with our newsrooms and the opportunities that digital distribution affords us to leverage that strength. In our market, we’ve been able to demonstrate that there is a lot of life left in the business, because all of our consumer usage numbers are up — both in print and in digital.”
Through numerous changes, in marketing, production and philosophy, to name a few, this is a case study in how a news organization can adapt to modern market realities and and succeed, proving that the news business is still very much alive.
Read full article: http://goo.gl/1b5s0
 Janet DeGeorge, renowned sales trainer and classified consultant continues her Webinar series and focuses on helping newspaper classified departments drive new revenue through the Recruitment category. Notes from the webinar are available for download in both PDF and PowerPoint formats.
Unemployment may still be high, but that doesn’t mean the right changes in strategy could not fill your print and online products with lots of display ads for recruitment. Janet discusses how to focus your outbound calling, your rates, and your print and online designs to bring in that new recruitment business.
Topics from this presentation include:
1. What are your recruitment strengths?
2. Monthly Outbound Call Calendar
3. Account Management
4. 8 Step Pre Call Process
5. Rep Training Criteria
Download Recruitment Advertising Webinar >
They used to call refrigerators “ice boxes,” even though you didn’t need to add ice to make them work. In the same way, the term “newspaper” can be used to define reliable, professional content, even though paper need not be used. This editorial from tribdem.com makes the point.
The fact that you’re reading this editorial means you get it: Newspapers are the best source of local news in any community. Thanks for reading – whether it’s on your Kindle, iPad, Nook, iPhone, laptop or – yes that’s right – by turning pages made of paper. We deeply appreciate your patronage, and we know you’re more engaged and better informed than your friends and neighbors who aren’t reading a newspaper every day.
Read full article: http://bit.ly/qJ0y9Y
Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers have piggybacking off its traffic, they can’t escape the cruel math: The more of their time consumers spend on Facebook and other social networking hubs, the less they have left over for news sites.
Now The Wall Street Journal has what it thinks is an answer to this problem. Called WSJ Social, it filters Journal content through the so-called social graph to yield a news product that lives entirely within the walls of Facebook.
Read full article: http://onforb.es/qQAQ6H
“Going digital” means much more than simply “putting our product on the Web.” Digital implies an entire cultural shift in communication and relationships that results from customers, providers and intermediaries all being connected together. In this story, The Seattle Times shows that it understands the methods of modern society and is adapting accordingly.
The Seattle Times recently reorganized its newsroom and the new structure recognizes three key roles for the organization: Creation, Curation, Community
The Seattle Times newsroom previously had a managing editor for print and an managing editor for digital.
The new structure separates functions quite differently, Executive Editor David Boardman says, with three key roles:
1. Creation. The news gathering staff, including reporters, editors, videographers.
2. Curation. The production staff, which oversees design and presentation.
3. Community. Staff engages with commenters and coordinates The Times’ growing network of more than 40 local bloggers.
“We portray these three things as being interlocking circles and in the center of it all is engagement. We want to engage the community all through the process,” Boardman says.
Read full article: http://bit.ly/onpbbK
The Journal Register Company and John Paton continue to lead the industry into the digital age. Today JRC announced a new company that will help expand their vision through both both Journal Register Company and MediaNews Group. What’s particularly interesting is the brief, but profound statement of their purpose:
“This allows these two great companies to accelerate our Digital First strategy of transitioning from what have largely been print-centric businesses to modern, multi-platform media companies focused on local news and advertising,” said Mr. Paton.
Modern multi-platform from former “print-centric,” focused still on local news and advertising, tells the story.
Read full announcement: Journal Register Company Announces the Creation of Digital First Media Inc.: http://bit.ly/qgnHZX
This month, sales trainer and classified consultant, Janet DeGeorge continues her Webinar series and focuses on helping newspaper classified departments drive new revenue through the Real Estate category. Notes from the webinar are available for download in both PDF and PowerPoint formats. Topics from this presentation include: 1. Breaking down your market stats; 2. Your Print & Online Product Packages; 3. Design & Focused Local Advertorial; and 4: Promotion: Real Estate Daily Deals.
Download Real Estate Webinar >
The Red & Black, one of the largest and most-feted college newspapers in the country, recently dropped a bombshell on its readers and the student journalism community.
In a wraparound section of a special issue published on the first day of the new school year, the University of Georgia student newspaper revealed it will be switching from a daily to a weekly print edition.
According to Ed Morales, Red & Black’s editorial adviser, staff are simultaneously rolling out a digital-first workflow and publishing philosophy. The publication’s website will now be the “main arm for delivering the news of UGA to the masses.”
Read full article: http://to.pbs.org/nAa9Tx
A Brainworks’ SaaS implementation of its Advertising and Circulation products is helping Scripps Co. pursue a “significant strategic advantage” through its ambitious Cloud 9 initiative, “a vital piece of a larger project that will streamline processes and focus resources on our two pillars: sales and content.”
“The new standard systems and harmonized processes will provide the business intelligence needed to maximize revenues, bundle sales across products and markets, improve the deployment of resources and provide a ‘plug-and-play’ infrastructure, allowing us to quickly execute.”
Read full article: http://bit.ly/pVDw9i
At a recent Brainstormers event, hosted by Brainworks Software, Janet DeGeorge gave a thought provoking webinar presentation where she described new revenue generating ideas for classified operations including employment, real estate, auto and “making money from FREE”. We have detailed notes from the webinar available for download in both PDF and PowerPoint formats. Please take a look at the material and then post your questions and comments right here.
Download Janet’s Webinar >
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